Def Jam Recordings, U.S. – Part One
For people of a certain age, and I’m referring to those of us who were teenagers in the mid-late 1980s, Def Jam was a mold-breaking record label. For us it
was one of the driving forces behind Hip Hop and when it got on board with Public Enemy, it reached new levels of fame.
However Def Jam did not start out particularly as a Hip Hop label. Now legendary producer Rick Rubin started the label from his university dormitory in New York in 1984 along with a colleague, Russell Simmons. The first single released was by a punk band called Hose but this was soon followed by Hip Hop releases from The Beastie Boys, LL Cool J and a collaboration between T La Rock and Jazzy Jay. Rubin still championed his rock roots however and Slayer were signed in 1986. During this period the Hip Hop release were distributed by CBS Records while the Rock releases – in the shape of Slayer – were distributed by Geffen.
Towards the end of the 1980s and as the global appetite for Hip Hop and Rap increased, Def Jam signed Public Enemy, a Hip Hop band now famous for their controversial lyrics and social commentary. In fact they supported The Beastie Boys in their early days. One could argue that Public Enemy formed the financial backbone of Def Jam for the entire period of their association with the label and that it was the entire movement which surrounded the band which added to their popularity.
Unfortunately Rick Rubin’s involvement with Def Jam was destined to come to a premature end towards the end of the decade. Lyor Cohen became the new president in 1988, ejecting Rubin from that position in the process. Rubin decided to leave and formed Def American Recordings, in the process taking Slayer with him.
For the next few years, Def Jam consistently released high selling singles but financial problems were just around the corner.
Part Two follows….